I partnered with creative for the Guest Experience Team to lead design and provide art direction for an evergreen landing page that described the latest series of innovations plus upgrades that made it easier to host and support the changing needs of guests that you would only find on Airbnb, including AirCover, Translation Engine, and Accessibility Review.
The page was the feature for the global launch of the 2021 Winter Release of 50+ Upgrades which was introduced in a keynote from CEO Brian Chesky and was translated into 47 different languages spread across 8 product and marketing surfaces.
For context, I’ve also included other pages that launched in tandem with the winter release as well as some of the social media and marketing that was delivered to the press, the public, guests, and hosts, all leading up to the event.
CLICK HERE TO VIEW LANDING PAGE
CREATIVE TEAM
VP Product Marketing:
Jud Coplan
Group Creative Director:
Kristen Spillan
Creative Production Lead:
Chris Lynch
Executive Producer:
Andrew Ries
Creative Producer:
Chelsea Gold
Creative Director / Design:
Vitor Andrade
Art Director / Design:
Basil Whatley
Creative Director of Copy:
John Park
Creative Lead Copy:
Sarah Litwin-Schmid
Illustration:
Owen Pomery
Creative Production:
Tasha Lukenchuk
Lizy Sexton
ENGINEERING
Dir of Product:
Pedraum Pardehpoosh
Sr Software Engineer:
Andrew Scheuermann
Software Engineer:
Annie Cheng
MARCOM
Head of Marketing:
Hiroki Asai
Global Marketing Lead:
Jenni Samuels
The iPhone XS and XS Max launched at the end of September 2018, Apple shipped 87 million of its newest-generation iPhones (iPhone XS, XS Max and XR) between Q4 2018 to Q2 2019.
Leading up to the keynote and launch announcement of the iPhone Xs, Xs Max, and iPhone Xr, as an Art Director for the world’s largest technology company in Cupertino, California, I lead 2 teams of senior designers successfully from the initial brief through the final approved deliverables which were shared internationally via Apple dot com, Apple Online Store (Apple’s native app), Apple UK, and Apple China.
The magic was made possible by the collaboration between my team, our ACD and the ACD of UX, ACD of copy, producers, copywriters, engineering manager and the engineering team to create and execute all design and present to executive creative directors. The first team was responsible for the BuyFlow (Checkout) segment which had a flow for each family of iPhones, the second was Marcom (Direct Mail) for the iPhone Upgrade Program where there was a total 14 marketing email deliverables for desktop and mobile in the US, UK, and China.
Responsible for UX/UI + Art Direction and design of the Email Preference Center site as well as contributed to a collaboration with the ACD, Manager of Marketing Technology Systems, and Lead Creative Technologist to create a Design Standard System for service providers. This system is composed of templates for home page, secondary and tertiary pages as well as a componentized library.
Product owner, Art Director, and lead designer for the fully responsive site which included dynamic pages, user friendly micro interactions, and animations that successfully launched at the start of Q4 in 2016 and by 2018, in the global market value of Fila’s sales increased 205% from $821 million to $2.51 billion.
Committed from day 1 after being given the initial briefs was immersed in the conception, creation, iterations and execution of all UX, creative, interactive, production, and accompanying style guides that lead front end development to the redesign of Fila's website for desktop and mobile.
These efforts led to significant gains with measurable results, including triple-digit percent conversion rate increases, substantial sales growth in just a few months, and improved customer engagement metrics.
In addition to having the pleasure of creating and giving the website a digital experience to overhaul its online presence and creating a seamless, interactive user experience, also provided art direction for both on-figure and product photography.
SR INTERACTIVE AD + LEAD UI/UX
Quartz is a digitally native news outlet for business people in the new global economy and is based in Manhattan, NYC. My role was to create a showcase site for a new creative division within Quartz, who, over time, compiled creative projects while collaborating with a number of their clients who advertise on their news platform.
This project consisted of providing art direction for the use of client assets for content, what and how it was too be shown as well as ideating/creating web pages, designing the layout which included interchangeable, interactive modules and content. The creation of this digital product was to establish their in-house creative as it’s own internal multi media agency.
The success of this effort lead to gaining new clients and worked to forge creative partnerships worldwide as well as expand their online presence globally.
Design Director: Eric Trott
Full Stack Engineer: Ethan Resnick
SR ART DIRECTOR + IDENTITY/BRANDING DESIGN
Shone is a startup company based in San Francisco. They create and execute autonomous technologies for cargo ships. They were the client of StringCan, a creative agency located in Paris, France, who asked me to design and execute a brand identity for Shone.
After accepting the offer I created 2 versions and presented them as indoor/outdoor signage, on swag, stationary/business cards and a homepage for both mobile, desktop as well as tablet.
This effort helped Shone to raise $4 million and become a fast paced startup making waves in the tech world. Please see the article below about Shone online at Tech Crunch dot Com.
Sr. Interactive Art Director and Lead UI worked in collaboration with the Director of Online Experience and the Senior Web Architect at Ralph Lauren, together we launched Club Monaco's first mobile eComm site.
Lead creative and production while executing design comps/prototypes for presentation to CEO. Also responsible for homepage redesign and creating new look book pages.
The primary objective was to transition the brand from a standard e-commerce storefront into a premium, editorial-driven fashion destination. The project involved a comprehensive overhaul of the site’s architecture, prioritizing a mobile-first user interface that mirrored the fluid navigation of social media. By integrating high-fidelity prototyping with a refined design system, the new platform successfully combined aesthetic sophistication with high-conversion functionality, ensuring a seamless shopping experience across all devices.
The creative direction centered on "editorialized commerce," moving away from traditional catalog imagery in favor of dynamic visual storytelling. This approach focused on capturing the brand’s unique identity—a blend of urban edge and effortless elegance—through directed photoshoots for marketing collateral and aligned product photography. The redesign enhanced consumer confidence and strengthened the brand's visual authority in the contemporary market.
To ensure a cohesive brand identity, the relaunch extended into a 360-degree execution of marketing collateral and physical touchpoints. This included the design of high-impact digital campaigns, automated email journeys, and a complete reimagining of the physical unboxing experience using sustainable materials. Furthermore, key brand pillars such as size inclusivity and environmental responsibility were woven directly into the site's functionality. The final result was a unified brand ecosystem that elevated Dolce Vita’s market presence while driving measurable growth in customer engagement and loyalty.
Lead as Art Director and design of an integrated social media platform into the main site that would help consumers to share photos, comments, and hashtags to support the application of makeup, makeup hacks, and matching colors to skin tones.
The problem and initial reason for this integration was that MAC’s customer service was overloaded with customers who purchased makeup online from the site and because there were no visual examples of how a color would match with one’s skin tone, they were experiencing many unhappy customers, returned products, and negative feedback.
SENIOR CREATIVE DIRECTOR + LEAD DESIGN + UX
Responsible for the rebranding and redesign of the fully responsive website for The New York Conservatory for Dramatic Arts including the logo. Led the project end-to-end, including brand refinement, visual identity, UX/UI design, and responsive execution across devices. Partnered closely with stakeholders to align the site with the conservatory’s mission and student experience.
Curated and structured site content by sourcing creative assets, making selects from the institution’s archive, and establishing a cohesive visual narrative. Oversaw information architecture, page layouts, typography, and design system elements to ensure consistency, clarity, and scalability.
In a landmark collaboration with lifestyle mogul and Def Jam Records founder Russell Simmons, I led the comprehensive branding and website design effort to launch Tantris, a premier yoga brand situated in the heart of West Hollywood. Drawing inspiration from Simmons’ two-decade commitment to yogic science, as featured in The New York Times, the project required a sophisticated visual identity that could bridge the gap between ancient spiritual practice and modern urban luxury. I steered the creative direction to ensure the brand felt at home within its 8,000-square-foot Sunset Boulevard flagship, harmonizing a high-end aesthetic with a deep reverence for the "Eight Limbs of Yoga."
The digital execution was anchored by a successful website launch that served as a dual-purpose flagship for both the physical studio and a technical apparel line. I oversaw the end-to-end design of this ecosystem, integrating a seamless e-commerce platform with a robust studio management interface or calendar for class bookings and instructor discovery. By aligning the premium visual language of the branding with a high-performance user experience, we successfully established Tantris as a holistic lifestyle brand, earning significant media recognition and setting a new standard for the intersection of wellness, fashion, and digital commerce.
Article: New York Times
Created concept, provided illustrations and graphic design of all visual content which was published in KAREN magazine as an 8 page beauty story.
Lead creative role of eCommerce, under contract was responsible for the rebranding of all digital collateral as well as handling all deliverables for e-com, marketing, and PR.
Concept and creation of this beauty story involving graphics and photos taken by fashion and commercial photographer Jeff Mikkelson. It was our second published collaboration.
Photography: Jeff Mikkelson
Make Up & Hair: Agata Helena
ART DIRECTOR
After JS's 13 brick and mortar shops closed and all creatives left the company, someone had to figure out how it all worked from here. As Art Director was able to figure it all out, change e-Comm photography and help to get a budget to keep the ball rolling within the digital sphere.
W+K + Nathan’s Hot Dogs + ESPN
W+K’s new partnership with ESPN fell near the Fourth of July when sports fans everywhere celebrated their independence with the Nathan’s Hot Dog Eating Contest. It was the first year it was showcased on the countries favorite sports television channel. Tens of thousands of fans attended the event in Coney Island and millions more watched it live on ESPN.
As the Graphic Designer for this project created a special gift to thank the most diehard fans – a foam hand holding a mustard covered hot dog specifically designed for those who love hot dogs + sports. It was given out free to the first 1000 people who attended the event.
Creative Direction: Stuart Jennings
Art Direction: Adam Chang
