I partnered with creative for the Guest Experience Team to lead design and provide art direction for an evergreen landing page that described the latest series of innovations plus upgrades that made it easier to host and support the changing needs of guests that you would only find on Airbnb, including AirCover, Translation Engine, and Accessibility Review.
The page was the feature for the global launch of the 2021 Winter Release of 50+ Upgrades which was introduced in a keynote from CEO Brian Chesky and was translated into 47 different languages spread across 8 product and marketing surfaces.
For context, I’ve also included other pages that launched in tandem with the winter release as well as some of the social media and marketing that was delivered to the press, the public, guests, and hosts, all leading up to the event.
CLICK HERE TO VIEW LANDING PAGE
CREATIVE TEAM
VP Product Marketing:
Jud Coplan
Group Creative Director:
Kristen Spillan
Creative Production Lead:
Chris Lynch
Executive Producer:
Andrew Ries
Creative Producer:
Chelsea Gold
Creative Director / Design:
Vitor Andrade
Art Director / Design:
Basil Whatley
Creative Director of Copy:
John Park
Creative Lead Copy:
Sarah Litwin-Schmid
Illustration:
Owen Pomery
Creative Production:
Tasha Lukenchuk
Lizy Sexton
ENGINEERING
Dir of Product:
Pedraum Pardehpoosh
Sr Software Engineer:
Andrew Scheuermann
Software Engineer:
Annie Cheng
MARCOM
Head of Marketing:
Hiroki Asai
Global Marketing Lead:
Jenni Samuels
The iPhone XS and XS Max launched at the end of September 2018, Apple shipped 87 million of its newest-generation iPhones (iPhone XS, XS Max and XR) between Q4 2018 to Q2 2019.
Leading up to the keynote and launch announcement of the iPhone Xs, Xs Max, and iPhone Xr, as an Art Director for the world’s largest technology company in Cupertino, California, I lead 2 teams of senior designers successfully from the initial brief through the final approved deliverables which were shared internationally via Apple dot com, Apple Online Store (Apple’s native app), Apple UK, and Apple China.
The magic was made possible by the collaboration between my team, our ACD and the ACD of UX, ACD of copy, producers, copywriters, engineering manager and the engineering team to create and execute all design and present to executive creative directors. The first team was responsible for the BuyFlow (Checkout) segment which had a flow for each family of iPhones, the second was Marcom (Direct Mail) for the iPhone Upgrade Program where there was a total 14 marketing email deliverables for desktop and mobile in the US, UK, and China.
Responsible for UX/UI + Art Direction and design of the Email Preference Center site as well as contributed to a collaboration with the ACD, Manager of Marketing Technology Systems, and Lead Creative Technologist to create a Design Standard System for service providers. This system is composed of templates for home page, secondary and tertiary pages as well as a componentized library.
Product owner, Art Director, and lead designer for the fully responsive site which included dynamic pages, user friendly micro interactions, and animations that successfully launched at the start of Q4 in 2016 and by 2018, in the US alone, Fila’s sales increased 205% from $821 million to $2.51 billion.
Committed from day 1 after being given the initial briefs was immersed in the conception, creation, iterations and execution of all UX, creative, interactive, production, and accompanying style guides that lead front end development to the redesign of Fila's website for desktop and mobile.
In addition to having the pleasure of giving this site a facial overhaul and creating a seamless, interactive user experience, also provided art direction for all eComm photography which is still in use today.
SR INTERACTIVE AD + LEAD UI/UX
Quartz is a digitally native news outlet for business people in the new global economy and is based in Manhattan, NYC. My role was to create a showcase site for a new creative division within Quartz, who, over time, compiled creative projects while collaborating with a number of their clients who advertise on their news platform.
This project consisted of providing art direction for the use of client assets for content, what and how it was too be shown as well as ideating/creating web pages, designing the layout which included interchangeable, interactive modules and content. The creation of this digital product was to establish their in-house creative as it’s own internal multi media agency.
The success of this effort lead to gaining new clients and worked to forge creative partnerships worldwide as well as expand their online presence globally.
Design Director: Eric Trott
Full Stack Engineer: Ethan Resnick
SR ART DIRECTOR + IDENTITY/BRANDING DESIGN
Shone is a startup company based in San Francisco. They create and execute autonomous technologies for cargo ships. They were the client of StringCan, a creative agency located in Paris, France, who asked me to design and execute a brand identity for Shone.
After accepting the offer I created 2 versions and presented them as indoor/outdoor signage, on swag, stationary/business cards and a homepage for both mobile, desktop as well as tablet.
This effort helped Shone to raise $4 million and become a fast paced startup making waves in the tech world. Please see the article below about Shone online at Tech Crunch dot Com.
Sr. Interactive Art Director and Lead UI worked in collaboration with the Director of Online Experience and the Senior Web Architect at Ralph Lauren, together we launched Club Monaco's first mobile eComm site.
Lead creative and production while executing design comps/prototypes for presentation to CEO. Also responsible for homepage redesign and creating new look book pages.
Creative Director for eComm and lead designer responsible for the redesign of the desktop website as well as the creation of the tablet/mobile site. Provided photo direction, creative concept, UX/UI, comping, prototyping, production, annotations and final delivery including style guides as well as direction to an offsite dev team. Other responsibilities included the direction and design of all marketing collateral.
Lead as Art Director and design of an integrated social media platform into the main site that would help consumers to share photos, comments, and hashtags to support the application of makeup, makeup hacks, and matching colors to skin tones.
The problem and initial reason for this integration was that MAC’s customer service was overloaded with customers who purchased makeup online from the site and because there were no visual examples of how a color would match with one’s skin tone, they were experiencing many unhappy customers, returned products, and negative feedback.
SENIOR ART DIRECTOR + LEAD DESIGN + UX
Responsible for the rebranding and redesign of the fully responsive site for The New York Conservatory for Dramatic Arts. Curated content for the site by resourcing creative assets and making selects from their archive.
Branding for Russell Simmons' website for his clothing line and yoga studio located in SoHo House Los Angeles.
Provided leadership and design in the creation and execution for the Tantris website which encompasses both eComm for yoga clothing and access to the studio's calendar which includes a class schedule, instructor's bios and location.
Created concept, provided illustrations and graphic design of all visual content which was published in KAREN magazine as an 8 page beauty story.
Lead creative role of eCommerce, under contract was responsible for the rebranding of all digital collateral as well as handling all deliverables for e-com, marketing, and PR.
Concept and creation of this beauty story involving graphics and photos taken by fashion and commercial photographer Jeff Mikkelson. It was our second published collaboration.
Photography: Jeff Mikkelson
Make Up & Hair: Agata Helena
ART DIRECTOR
After JS's 13 brick and mortar shops closed and all creatives left the company, someone had to figure out how it all worked from here. As Art Director was able to figure it all out, change e-Comm photography and help to get a budget to keep the ball rolling within the digital sphere.
W+K + Nathan’s Hot Dogs + ESPN
W+K’s new partnership with ESPN fell near the Fourth of July when sports fans everywhere celebrated their independence with the Nathan’s Hot Dog Eating Contest. It was the first year it was showcased on the countries favorite sports television channel. Tens of thousands of fans attended the event in Coney Island and millions more watched it live on ESPN.
As the Graphic Designer for this project created a special gift to thank the most diehard fans – a foam hand holding a mustard covered hot dog specifically designed for those who love hot dogs + sports. It was given out free to the first 1000 people who attended the event.
Creative Direction: Stuart Jennings
Art Direction: Adam Chang
