I partnered with creative for the Guest Experience Team to lead design and provide art direction for an evergreen landing page that described the latest series of innovations plus upgrades that made it easier to host and support the changing needs of guests that you would only find on Airbnb, including AirCover, Translation Engine, and Accessibility Review.

The page was the feature for the global launch of the 2021 Winter Release of 50+ Upgrades which was introduced in a keynote from CEO Brian Chesky and was translated into 47 different languages spread across 8 product and marketing surfaces.

For context, I’ve also included other pages that launched in tandem with the winter release as well as some of the social media and marketing that was delivered to the press, the public, guests, and hosts, all leading up to the event.

CLICK HERE TO VIEW LANDING PAGE

CREATIVE TEAM

VP Product Marketing:
Jud Coplan
Group Creative Director:
Kristen Spillan
Creative Production Lead:
Chris Lynch
Executive Producer:
Andrew Ries
Creative Producer:
Chelsea Gold
Creative Director / Design:
Vitor Andrade
Art Director / Design:
Basil Whatley
Creative Director of Copy:
John Park
Creative Lead Copy:
Sarah Litwin-Schmid
Illustration:
Owen Pomery
Creative Production:
Tasha Lukenchuk
Lizy Sexton

ENGINEERING

Dir of Product:
Pedraum Pardehpoosh
Sr Software Engineer:
Andrew Scheuermann
Software Engineer:
Annie Cheng

MARCOM

Head of Marketing:
Hiroki Asai
Global Marketing Lead:
Jenni Samuels