Product owner, Art Director, and lead designer for the fully responsive site which included dynamic pages, user friendly micro interactions, and animations that successfully launched at the start of Q4 in 2016 and by 2018, in the US alone, Fila’s sales increased 205% from $821 million to $2.51 billion.
Committed from day 1 after being given the initial briefs was immersed in the conception, creation, iterations and execution of all UX, creative, interactive, production, and accompanying style guides that lead front end development to the redesign of Fila's website for desktop and mobile.
In addition to having the pleasure of giving this site a facial overhaul and creating a seamless, interactive user experience, also provided art direction for all eComm photography which is still in use today.