Lead as Art Director and design of an integrated social media platform into the main site that would help consumers to share photos, comments, and hashtags to support the application of makeup, makeup hacks, and matching colors to skin tones.

The problem and initial reason for this integration was that MAC’s customer service was overloaded with customers who purchased makeup online from the site and because there were no visual examples of how a color would match with one’s skin tone, they were experiencing many unhappy customers, returned products, and negative feedback.