W+K + Nathan’s Hot Dogs + ESPN

W+K’s new partnership with ESPN fell near the Fourth of July when sports fans everywhere celebrated their independence with the Nathan’s Hot Dog Eating Contest. It was the first year it was showcased on the countries favorite sports television channel. Tens of thousands of fans attended the event in Coney Island and millions more watched it live on ESPN.

As the Graphic Designer for this project created a special gift to thank the most diehard fans – a foam hand holding a mustard covered hot dog specifically designed for those who love hot dogs + sports. It was given out free to the first 1000 people who attended the event.

Creative Direction: Stuart Jennings

Art Direction:  Adam Chang